NARA series by Shin Azumi for Fredericia Furniture

NARA series by Shin Azumi for Fredericia Furniture

Maksimal komfort i en minimal Struktur.

Det oprindelige koncept for ‘NARA’-serien var at skabe minimal struktur og samtidig sikre et maksimalt komfortniveau. Japanske Shin Azumi ønskede at udtrykke den skulpturelle skønhed af solidt træ og skabe komfortable møbler ud fra en simpel trækonstruktion. NARA-serierne hylder således det traditionelle skandinaviske design, mens de på samme tid skaber deres eget nye æstetike sprog. Ordet ‘NARA’ er taget fra den japanske historiske hovedstad, som er berømt for sine frit omvandrende, hellige hjorte.

Shin Azumi er bosiddende i London, hvor han driver sin egen tegnestue a studio. Han arbejder hovedsageligt med produkt- møbel- og rumdesign.

”Observation er altid nøglen til udvikling. Jeg begynder med objektivt at betragte alle de fænomener, der har indflydelse på det, jeg arbejder med. Herefter gør jeg mig klart, hvilke væsentlige punkter jeg skal arbejde videre med for at udvikle projektet. Efter ideen så at sige er blevet ”destilleret”, er det endelige resultat ofte en simpel løsning,” siger Shin Azumi om sit arbejde.

Shin Azumis designfilosofi stemmer helt overens med Fredericia Furniture’s kerneværdier: At der skal være balance mellem idé, æstetisk og funktionalitet i et godt design:

”Funktionalitet er nøglen til at give et design lang levetid. Jeg ser på fysisk funktionalitet så vel som effekten af psykologisk funktionalitet. Et design er komplet når det bliver brugt af mennesker. At sørge for tilfredsstillende, interaktiv kvalitet er den vigtigste opgave for mig som designer. Jeg forsøger altid at skabe maksimal effekt i en minimal løsning,” siger Ahin Azumi.

www.fredericia.com

Om Christoffer Steenbeck

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NARA series by Shin Azumi for Fredericia Furniture - in english

NARA SERIES BY SHIN AZUMI MAXIMUM EFFECT FROM A MINIMAL SOLUTION The initial concept for the ‘NARA’ series was to create minimal structure while providing a maximum level of comfort. Shin Azumi wanted to express the sculptural beauty of solid timber and create comfortable furniture from a simple wooden structure. Thus the NARA series pays homage to traditional Scandinavian design while at the same time creating a new aesthetic language of its own. The word ‘NARA’ is taken from the Japanese historic capital city which is famous for its free roaming, sacred deer. Shin Azumi is a London based Japanese designer who runs his own design studio: a studio. His activity covers product, furniture and space design. “Observation is always the key to development. I begin by objectively looking at all the phenomena surrounding a brief and try to clarify the key points to develop the project. After the distillation of the idea, the end result is often purified as a simple solution,” says Shin Azumi. His designs are clearly in line with Fredericia Furniture’s core values of balance between idea, function and aesthetics: “Functionality is the key to increasing the longevity of a designs life. I look at physical functionality as well as the effect of psychological functionality. A design is complete when it is used by people. Providing satisfactory, interactive quality is key to a successful design. I always try to create a maximum effect from a minimum solution,” says Shin Azumi. NARA CHAIR When designing the NARA chair, Azumi first defined the top edge and vertical supports of the backrest to get the best level of comfort and to create maximum support. All superfluous material from the backrest was then removed. The “horns” of the backrest provide the perfect place to hang a jacket, bag etc. Although initially designed from a functional and structural perspective, as an end result the image of the chair resembles that of a deer. Dimensions: H: 83,5 , SH: 43,5 , W: 49,5 , D: 53 NARA TABLE Simple detailing and an elegant aesthetic mean that the NARA table can be subtly used in combination with the NARA chair, but the table will also sit comfortably in any environment and alongside any dining chair without being too overpowering. The corners of the table have been cut off to soften what would usually be sharp edges. To create a more spacious and inviting feeling between the table legs, their internal faces are angled at 45 degrees. Dimensions: 180 x 90 , Height: 72 NARA COAT STAND NARA’ coat stand resembles a tree like structure, where each branch provides a place to hang an item of clothing. During the manufacture of other furniture large amounts of waste are produced. Many small but good quality pieces of timber are often discarded. This design takes those usually wasted pieces and uses them in a maximised way, creating a beautiful and elegant coat stand with minimal material wastage. Dimensions: H: 180 , W: 32 , L: 42 www.fredericia.com